Saturday, April 09, 2016
Good Commercials - Bad Commercials
I hate commercials. Ads and commercials are the ban of my life.
I've cancelled magazine subscriptions because of the obscene overload of ads (Vanity Fair).
I DVR almost all of my TV shows so I can fast forward through commercials.
Every year there is one commercials that particularly grates on me. A commercial that make my blood boil because of the phoniness of it. One such commercial is the one at the beginning of this blog. It is a commercial for Ameriprise Financial.
The first time I heard it, with the Rod McKuen voiced singer, I hated it.
Then I looked at the images of the commercial. All phony crapola.
I looked up the name of the singer (on my Shazam app on my trusty iPhone) and came up with someone I never heard of: "Jake Reese."
I did a little more research and not surprisingly I find that "Jake Reese" is a phony. His real name is "Jaap Reesma" and he is from The Netherlands. Not that there is anything wrong with being Dutch and having that unusual name but come one, "Jake Reese"? He's phony and he sings a phony song.
"I've been a poor man, I've been a king." Oh no you haven't. I revile everything about this man, his music and the images in the commercial. Every time the commercial comes on I lunge for my remote control to press the mute button or fast forward.
I CANNOT STAND THIS COMMERCIAL.
Now, recently another financial company, Chase Bank started to run a commercial. Now this commercial I love. I LOVE THIS COMMERCIAL.
Check it out. Watching and listening to this commercial makes you feel good and there is nothing phony about it. To me the message in this commercial is going all the way for your daughter. The music background is perfect.
"What a Man." Indeed, what a man and what a commercial. There is more quality acting and more said in this one minute commercial than many two hour movies.
Can I hear an "Amen"?